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The start of a new year always brings a mix of optimism and caution. By the time February arrives, the initial plans and forecasts for the year are beginning to meet reality.

While it’s still early, the first six weeks of trading often reveal useful signals about how the year may unfold. For many businesses, this period is less about dramatic change and more about understanding the direction of travel.

Here are some of the themes emerging so far in 2026 — and why they matter.