BLOG

Valentine’s Day is often associated with relationships built on trust, communication and long-term commitment. While it may not seem like an obvious comparison, the same principles apply when it comes to your business finances.

A strong relationship with your accountant isn’t about last-minute deadlines or once-a-year compliance. It’s about clarity, confidence and having the right conversations at the right time.

Every business has moments of pressure — that’s normal. What matters is recognising the difference between short-term challenges and early warning signs that something needs attention.

February is a good time to pause and reflect. The year is underway, January figures are in, and patterns are starting to emerge. Spotting financial red flags early can prevent small issues from becoming costly problems later on.

January is often full of good intentions. New budgets are set, forecasts are agreed, and plans feel achievable.

February is when reality quietly checks in.

By now, most businesses have a full month of trading behind them — enough data to step back and ask an important question:
Is the business performing the way we expected it to?